Stuff Digital Edition

A move to mighty Manawatū

Federico Magrin federico.magrin@stuff.co.nz

As the regions grapple with worker shortages across every sector, the thousands of Kiwis leaving our largest cities yearround may have your region in their sights.

Internal migration is nothing new as the cost of living bites and people seek a better work/life balance away from traffic jams and expensive housing.

Anecdotally, those of us who live in these regions know their attractions but do the cold, hard facts stack up?

In 2020, the six biggest cities in Aotearoa lost 13,750 Kiwis as a result of internal migration, so we took into consideration the areas that do not include Auckland, Christchurch, Dunedin, Hamilton, Tauranga and Wellington.

We have crunched some numbers and ranked the 11 regions that don’t have a metropolis, according to the unemployment rate, housing affordability and gross domestic product (GDP) per capita.

And because not all the happiness in the world is based on wealth and economic metrics, we added the sunshine hours as a lifestyle criterion.

1. Timaru

Described by New Zealand’s own tourism website as a ‘‘pleasant place to stop over’’, South Canterbury’s Timaru district has come out on top as the best place to stop for good. Surprise!

It is the highest due to its GDP ranking and affordable housing – the average house value in the district is $512,451.

With an average household income of $100,649, its housing affordability ratio (house price divided by income) is 5.1 – the third most affordable of the regions.

It turns out that sunshine hours (the closest meter is in Lake Tekapo) are actually quite high too, with the region coming in a respectable fourth in that category. Why not become a Timaruvian?

Unemployment rate:

3.3% (5/11)

Housing affordability ratio: 5.1 (3/11)

GDP per capita: $71,546 (3/11)

Sunshine hours: 2464 (4/11)

2. Marlborough

Famous for its sauvignon blanc and seafood, the region placed second in the ranking due to solid scores in the sunshine stakes (no surprise), low unemployment and GDP.

Blessed with the beautiful Sounds, Marlborough might have taken the top spot had it not been let down by its comparatively expensive housing – the average house is $759,678. Still, this is an area to move to and un-wine-d.

Unemployment rate:

2.8% (3/11)

Housing affordability ratio: 6.7 (6/11)

GDP per capita: $71,484 (3/11)

Sunshine hours: 2466 (3/11)

3. Taranaki

Secluded on the North Island’s west coast, Taranaki was the sunniest region in Aotearoa for the second year in a row in 2022.

It was also top for GDP, thanks to contributions from the energy and dairy sectors.

Did you know Taranaki has a population of 465,896 dairy cows and 127,300 people?

But despite winning on two metrics, the region was let down by higher unemployment and poor housing affordability – in December, the average house value was $690,734 and the mean household income was $99,781.

Unemployment rate:

3.7% (8/11)

Housing affordability ratio: 6.9 (7/11)

GDP per capita: $78,398 (1/11)

Sunshine hours: 2659 (1/11)

4. West Coast

This sparsely populated, untamed region of the South Island had the most affordable housing market of all the regions.

In 2022, the regional average

house value was $357,894 – cheap as chips. This is the place to get away from it all.

Unemployment rate: 4% (9/11)

Housing affordability ratio: 4.2 (1/11)

GDP per capita: $72,569 (9/11)

Sunshine hours: 2408 (5/11)

5. Southland

The southernmost region of them all is well-known for having half of New Zealand’s Great Walks, one of the highest employment rates in the country and the best cheese rolls.

The average asking price for a house in Southland is $553,997 and, according to data released by Great South development agency, the mean household income is $102,100.

Do we need to mention how good Bluff oysters are? A New Zealand delicacy for everybody’s palate.

Unemployment rate: 2.5%. (2/11)

Housing affordability ratio:

5.4 (4/11)

GDP per capita: $70,703 (5/11)

Sunshine hours: 1930 (9/11)

6. Central Otago

Given the high summer temperatures and the dry climate of the region, it is no secret Central Otago produces some of the boldest pinot noir in the country.

In the 19th century, the region was famous for the gold rush and you will need a bit of coin to buy a house in the area as it has one of the least affordable markets. The average house cost $766,728 in 2022.

But on the plus side you should get able to get a job – it has an unemployment rate of only 1.7%.

Unemployment rate: 1.7% (1/11)

Housing affordability ratio:

7.4 (9/11)

GDP per capita: $67,569 (6/11)

Sunshine hours: 2317 (6/11)

7. Manawatū

Is the wind farm capital and is also the only region on our list to have a university – Massey University has a campus in Palmerston North.

Like its geographical position in the North Island, this area is middle of the (wet) road on most of the metrics but it was tenth on the sunshine stakes.

Unemployment rate: 3% (4/11)

Housing affordability ratio: 5.8 (5/11)

GDP per capita: $67,569 (7/11)

Sunshine hours: 1920 (10/11)

8. Nelson-Tasman

The top of the south has three national parks, golden sand beaches and is extremely sunny (coming in second) so you would think it would be right up there on the places to move to.

The problem is ‘‘sunny Nelson’’ was the least affordable region for housing.

With an average house value of $877,721 it’s right up there with some of the metropolitan cities.

A higher unemployment rate and lower GDP per capita also let it down.

Unemployment rate: 3.5% (6/11)

Housing affordability ratio:

9.6 (11/11)

GDP per capita: $54,417 (8/11)

Sunshine hours: 2581 (2/11)

9. Hawke’s Bay

Everybody knows how admirable the 166km-long Bay is, so we will just clarify that the only available data regarding housing affordability and

GDP for Hawke’s Bay dated back to 2019.

According to data released by the Ministry of Business, Innovation and Employment, the average household income in Hawke’s Bay was $94,300 for 2019 and the average house value was $611,801, which is not the best ratio.

And, despite being the fruit bowl of the country, Hawke’s Bay was low on the list when it came to GDP per capita.

With the devastation left by Cyclone Gabrielle it is also a region in rebuild mode.

Unemployment rate: 3.6% (7/11)

Housing affordability ratio:

7.1 (8/11)

GDP per capita: $50,913 (9/11)

Sunshine hours: 2271 (7/11)

10. Gisborne

Second to last, Gisborne holds the same disclaimer as its close relative, Hawke’s Bay – the only available data for housing affordability and GDP was from 2019.

Back then the average house was $479,432 – the second cheapest of our regions.

Like Hawke’s Bay, Gisborne was affected by Cyclone Gabrielle and many households have been impacted directly or indirectly.

While it might not rate highly on the metrics measured, anyone with a love of surfing knows Gisborne is one of the best.

Unemployment rate: 4.2% (11/11)

Housing affordability ratio:

4.9 (2/11)

GDP per capita: $45,345 (11/11)

Sunshine hours: 2036 (8/11)

11. Northland

It may be at the top of the country but our northern region is at the bottom of the list, finishing in the bottom two of all metrics.

Home to Ninety Mile Beach and Cape Reinga, Northland is also the most populated of the regions surveyed and that growing population has put pressure on the housing market, where the average house value was $825,782 last year.

Unemployment rate: 4% (10/11)

Housing affordability: 8.5 (10/11)

GDP per capita: $47,071 (10/11)

Sunshine hours: 1911 (11/11)

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2023-03-20T07:00:00.0000000Z

2023-03-20T07:00:00.0000000Z

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