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Kmart launches paint range

Kmart is launching a new paint range in what one marketing expert says could be a strategy to attract a wider range of shoppers into its stores. Kmart has expanded its DIY decorator range from self-adhesive wall tiles and wallpaper to floor tiles, vinyl floor covers, decor paint, curtains, blinds and handles that can be used to upcycle furniture. Kmart divisional merchandise manager Meryn Serong said the store’s design and buying team was always looking for ways to innovate. She said the continued popularity of DIY had prompted Kmart to develop a new ‘‘decorator’’ category. The range was inspired and created from a combination of market research, customer feedback and trends, she said. ‘‘We’ve been blown away by the creativity of our communities with their budget-friendly and savvy product and room hacks and knew this category would be the perfect addition to our existing homewares offering.’’

Business

en-nz

2022-08-13T07:00:00.0000000Z

2022-08-13T07:00:00.0000000Z

https://fairfaxmedia.pressreader.com/article/281762748035737

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